Bill McDonough: 'Upcycling' and Sustainable Design

Listen to Bill McDonough in conversation with Michael Krasny discussing the design of sustainable systems.

KQED says "A decade ago, William McDonough co-wrote "Cradle to Cradle," a manifesto advocating the design of products with many lifecycles, such as bottles made solely from biodegradable materials. His new book "The Upcycle" expands on these ideas by applying design solutions to global environmental challenges like food scarcity, clean water and climate change. McDonough urges us to think beyond simply minimizing our impact and to envision a world in which everything we do actually improves the environment."

KQED Forum with Michael Krasny